I wrote a while back about communication and how we can better communicate with you. Communication also happens to have been the theme of the recent Storefront Summit, which if you didn’t attend, I would highly encourage you to attend the next one which will be announced soon. Anyway, we have made the broadcast easier to read (we hope), but I am still running into people on a fairly regular basis who are members or who work in member organizations who are unaware of what is going on at the League. So we continue to look for and work on better ways to communicate, to get our message to people who want to hear it. It’s really the same problem as communicating with patrons I think. What is the best way to get the message out? Does the broadcast not work anymore? Is there a better way? If the broadcast is the only way to reach a large number of individuals, what is a good way to get people to read it? It seems kind of silly that we have this problem with so many different types of communications at hand these days, but maybe that’s the problem. Are there too many ways? In the olden days people opened their mail and answered their phones and that was it. Maybe it was harder to ignore. What’s hard to ignore now? I think nothing is hard to ignore because we have so many messages bombarding us. Are there examples of things you never ignore? And I don’t mean phone messages from your mother, your boss, whatever…are there messages that are not personal that you actually enjoy receiving. Hmmm…I actually don’t know the answer to that for myself. I’m going to think about it. In the meantime, any suggestions would, as always, be appreciated.