Thursday, May 17, 2012

Theatre Bay Area Announces Duke Foundation Intrinsic Impact Study Subsidy

Theatre Bay Area is excited to announce that, thanks to generous support from the Doris Duke Foundation, up to thirty theatre organizations across the country will be able to survey their audiences using the intrinsic impact questions developed for the Counting New Beans study released earlier this year at a reduced cost. These questions, and the unique surveying technology developed through that project, will allow arts organizations to quickly and easily survey their audiences on the impact of the art and immediately see and explore the results. Through this program, theatre organizations will also receive 3-5 hours of consulting with the project director of Counting New Beans, Clayton Lord, in order to develop their survey, understand results, and construct actionable steps.

To apply for this subsidy, please visit: All theatre organizations of all sizes and variations in the United States are eligible to apply for this subsidy, and organizations that do not get this subsidy are still eligible to participate for the full fee.
Any questions should be directed to, and the deadline to apply is June 3, 2012.

Information on the Subsidy:
1) This subsidy is only available to theatre organizations in the United States. That said, intrinsic impact work (and the web interface and support system Theatre Bay Area has piloted with WolfBrown) is available to all genres throughout the world. So if you are not a theatre company in the United States, but are interested in doing this work, please email Clayton Lord at to be pointed in the right direction.
2) The basic fee structure for intrinsic impact assessment through Theatre Bay Area is as follows: $1,000 one-time setup fee per organization to build your basic survey, provide you with tutorials on the basic concepts, and map out a plan for future surveying, plus $500 per production you choose to survey. The Duke Foundation provides a subsidy of $1,000 per organization for 30 organizations, which covers the setup fee. This means that any theatre organization conducting this work will have a minimum fee outlay of $500. We recommend, but do not require, that organizations doing this work for the first time plan to survey multiple productions over the course of a season to get a baseline. The fees associated with this process are for the consulting time necessary on Theatre Bay Area’s part to help each organization craft their survey and learn how to navigate and analyze their own results.
3) The subsidy is meant to allow Theatre Bay Area to provide support to a cohort of thirty diverse organizations (diverse in all senses) within the theatre field of the United States. We will be taking into account board, staff and audience diversity, organization size, geographic location, type of work/mission, and proposed projects. That said, even if you do not get the subsidy, you will be welcome to participate in the surveying program.

Information on the application process:
1) Applications are due by June 3, 2012.
2) If you have any questions along the way, please email

1 comment:

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