October is just around the corner, and that means it's time for Free Night of Theater. Chicago is once again participating in the national audience development initiative taking place October 1 through 31, and if you have a production running during that time it's not too late for you to sign-up. We're switching to a new ticket distribution system this year developed in LA called the Enter-to-Win system, and we're really excited about it because we believe that it will be better at helping theatres attract new patrons and actually getting them in the doors. The program can be flexible to meet your needs and has demonstrated a successful track record of turning Free Night patrons into returning paying customers. Last year more than 50 Chicago area theatres participated, giving away more than 5,000 tickets during the month of October. If you are interested in participating or have any questions please contact ben@chicagoplays.com.
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