Thursday, August 19, 2010

Be Engaging

Our new website is going to be awesome! The site has been designed as a fun and interesting marketing tool for Chicago theatre. It has been designed so that visitors can interact in a number of ways and so that they will move around the site and become interested in new theatres and new shows.

That’s why we made it possible for you to load so much on the theatre landing pages and the show landing pages. Both pages will accommodate video and photos, you can link to your twitter feed, your youtube channel, your flickr feed, post reviews, etc. But, here’s the thing, it takes about 10 minutes to load all that onto each page and you have to do it. I wish we could do it for you, but we can’t. If all you have up on your theatre landing page is a description of your theatre or your mission, that is boring and no one is going to click on the link to your website to see what you might be about. Visitors will be clicking through looking at theatres, looking at shows, the pages should be as engaging as possible.

A couple of suggestions: answer the “backstage with” questions on the theatre landing page, it gives you an opportunity to say clever and witty things about your company. Make a video about your company and post it on the theatre landing page, it doesn’t have to be anything super fancy, just something that says something about you. It’s fun.

We will follow the launch of the site with a marketing campaign driving traffic to the site so please take advantage of all the bells and whistles.

You should have received an email from us with specific instructions, if you did not receive such an email, please email or


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