We’re going to do Free Month of Theater again this October and the whole point of Free Month is to attract NEW patrons to the theatre. So, what do we do? How do we get to the people who don’t go to theatre but who maybe might try it for free? Where are those people who might be most interested in watching baseball or playing volleyball or shooting skeet but who might also like to try something new? What is a good way to reach them through the internet? Naturally, we can’t afford to do an ad on the White Sox website (if they even sell ads), there must be something we can do to get those folks who might crossover and give us a try. If we can come up with an idea, this might be a breakthrough for all of us. Last year over 6000 tickets were distributed during Free Month, 83% of those people said they had never been to the theatre they attended before and 43% said they bought a ticket after attending. Those are fantastic numbers, but we want to go even better than that. We want to make theatre goers out of non theatre goers. Anybody have any ideas? Are there networking websites we don’t know about? We thought of meetup.com, and some of the others, but there’s always a snag, i.e. linked in doesn’t do ads and all of our connections are arts folks. It needs to be far away from what we usually do – not arts groups, but other groups, sports groups, dog lover groups, that kind of thing.
Any ideas? Lemme know.