I talked a little bit about this study before and now it is complete. Conducted by Slover-Linett and funded by The Chicago Community Trust, it is chock full of good information. The study was done to try to determine what can be done to increase on-line ticket buying. To me, some of the most interesting findings are these: A large minority of respondents (40-45%) passively awaits information; they do not seek it out. While patrons identified email as the best way for them to receive information, 25% of in-theatre respondents indicated that they got their information for that performance via regular mail and only 11% said they got it through an email. There is much more there and I hope you all find it useful. The League will be doing some enhancements and making some changes both on the website and Hot Tix, we will keep you posted as to what those are.
Deb
3 comments:
This is exactly the kind of research that companies of all sizes need, but can afford neither in time nor financially. What a fantastic resource. Thanks!
Is there any reason the Appendix is not included in the online version linked to in the blog? It's referenced several times in the report, and I was looking forward to reading the Appendix as well...
Indeed. Thanks a million for this.
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