Thursday, May 16, 2013

Cultural Tourism Asset Survey

Over the next several weeks, Choose Chicago is launching a project with Civic Consulting Alliance to inventory Chicago's cultural assets and to ultimately develop a positioning strategy to frame Chicago as a cultural destination. This process will analyze assets by number of attendees and highest spending level; whether assets will attract new tourists, extend tourist visits, or increase average daily spend; summarize the opportunity among Cultural tourists, globally, nationally and regionally for Chicago; and examine what are other cities doing, what's working, and what we can learn.

As many of you know, the Department of Cultural Affairs & Special Events unveiled its new cultural plan in October 2012 outlining a strategy for the city of Chicago to utilize arts and culture to bring communities together, boost economic development, generate jobs, cultivate innovation, and attract tourists.

With tourism identified as a key contributor to this plan's success, Choose Chicago, the official destination marketing organization for Chicago, has taken the lead on the eighth priority responsible for increasing awareness and visitation to Chicago's cultural assets by leveraging the rich and diverse resources of Chicago's arts, culture, and neighborhoods.

As we build this strategy, we would like to learn more about our partners in the arts and culture community. Please take this survey to let us know about your organization. Your participation is key to shaping a cultural tourism strategy for Chicago. Please complete this survey by May 17. Your participation with this important cultural initiative is appreciated.

Follow this link to take survey:

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