Thursday, January 22, 2009
What is it? If I’m asking the question is it already too late? Are you using it? Do you have an on-line community? Do they come to the theatre? To what extent? Are the big participants in your on-line community participating on the same level in your actual community? Does more content equal more ticket sales? My biggest worry is theatre doesn’t happen on line, it can’t and it won’t. It needs an actual (is that the word?) community or it doesn’t happen at all. Are people joining our on-line communities and then coming to the theatre? I think they join our community by attending a show and then they join our on-line community. And, yes these are great tools to keep us constantly connected. But, the question is are we/can we actually use it to sell tickets? How do we bring new people into our theatres using these new tools? It’s definitely cost effective but can we actually measure the results, is it time well spent? I heard one use recently that I thought was brilliant, I can’t remember how I heard it or who did it, but before the show the announcement actually said, please take out your phones and tell your friends where you are. But…did it sell any tickets? Don’t know.